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COLLABORATION WITH COMPREX
10.05.2012 - by CRS Molteni Vernici
After the great success of Eurocucine 2012, Molteni Vernici strengthens its partnership with Comprex and with great pride participates in the Magazine of Comprex Cucine 2012.
Comprex presented itself at Eurocucina 2012, emphasizing its first thirty years through the Limited Edition Project. 30 compositions numbered by color in 3 collections: Young, Class and Glam. Limited Edition is the first project of Comprex Lab, the creative laboratory made up of company staff and external consultants.
The creative group has examined scenarios and trends from other sectors of the market such as total look, fashion, automotive and high-tech to propose finishings that go beyond the furniture sector and give Comprex’ kitchens new and different sensations and perceptions than specific industry trends.
The feedback from both the workers and the public, who came to the Comprex stand, were positive: many photo shoots, interviews, important partners such as Whirlpool and Siemens Marketing Directors who emphasized the value of the partnership with Comprex. To underline the great involvement of the guests obtained with the Blackboard furniture finishing, on the Y30 model: the possibility of leaving a sign, a message, a dedication, a signature, attracted a large amount of people to interact with the product surface.