Molteni Vernici, in collaboration with Designers, Architects, Artists and emerging young creatives from the fashion, interior design, outdoor design, architecture and luxury design sectors, creates the new Centro Stile Colore. The main objective of Centro Stile Molteni Vernici is to translate into concrete finishes the ideas born from the co-working of a young team representing the future of Made in Italy design combined with the most advanced chemical technology, thus guaranteeing the exclusivity of a unique and distinctive design to each end user.Colour, in industrial design, constitutes the value-added principle of the product and, if well studied and planned, can guarantee the true success of the project.
In recent years we have increasingly seen the production of identical objects distinguished only by the use of colour, so as to avoid anonymity and help make the product more appealing on the market.The cornerstone of the prototyping philosophy of the Molteni Vernici brand is the concept of synesthesia, a concept that concerns interaction and contamination between the different human senses.Good development in fact cannot disregard the total satisfaction of the user's perceptive expectations; going to perfect visual expectations while completely neglecting attention to the other senses produces undesirable effects that can undermine the overall enjoyment of the final work. In this sense, we enter into the infinite form/colour dualism, where different currents of thought see one prevailing over the other and vice versa; form is certainly decisive in our perception of an object (even an architectural one), but it is also true that it is colour that has the power to change the perception of form.Moreover, between the two elements, the light factor is never negligible, a determining factor also because it is a necessary condition for the very existence of colour. The difficulty in the integrated management of all these elements, so different but so interrelated, demonstrates the absolute necessity of the existence of the project and that this project be the fruit of research and vertical professionalism capable of integrating with each other. This is precisely why Molteni Vernici makes its know-how and creative area called Centro Stile available to all those Brands, Designers or Architects who want to transform a simple utopia into a great project.Exact evaluations of the substrate, conditions of use of the final product, characteristics of the final product texture, industrialisation costs, climatic conditions and application techniques are just some of the parameters that, with the help of the Brand's entourage of specialised technicians, can give life to the success of a final product.And this is precisely the daily mission undertaken by Molteni Vernici, considered as the result that comes from the fusion of a great idea, an important project, the choice of the right support, contained industrial costs and the choice of the perfect finish, considered the true soul of the product, and which, through masters and craftsmen of true Made in Italy style, gives life to excellence. Colour and finish understood as the heart and soul of the object, the design and the architectural work itself.Flexibility and experience allow rapid and concrete realisation times that exceed the highest industrial standards. The advice of Molteni Vernici technicians specialised for years in the field of colour design and architecture will guide each customer to the realisation of the final product, from the prototyping phase to the actual industrialisation phase.