After so many commitments to proudly promoting the true and unique Design Made in Italy, Molteni Vernici becomes to all intents and purposes an ADI Member, i.e. a Brand recognised internationally as the true and only manufacturer of paints and finishes dedicated to the world of Design.With this integration, Molteni Vernici consolidates its professional commitment to the world of Design, guaranteeing all customers belonging to the Family Brand a value-added principle aimed at promoting the elegance, unique style, craftsmanship and uniqueness of true Made in Italy throughout the world. Since 1956, the ADI association has been bringing together designers, companies, researchers, teachers, critics and journalists around the themes of design: project, consumption, recycling, training. It is a leading player in the development of industrial design as a cultural and economic phenomenon. Its aim is to promote and contribute to the implementation, on a non-profit basis, of the most appropriate conditions for the development of goods and services, through cultural debate, intervention with institutions, and the provision of services.
Since 1962, it has owned and managed the Compasso d'Oro Prize, Europe's oldest award in the design sector, and its Historical Collection, which brings together award-winning objects and documentation, promoting historical research and mounting in-depth exhibitions. Worldwide, ADI is a founding member of the ICSID International Council of Societies of Industrial Design, the body of industrial design associations in the countries of the world; it is a founding member of the BEDA Bureau of European Design Associations, the body that brings together the professional associations of industrial design in the countries of Europe, of which Molteni Vernici is also a member. Finally, it is a member of ICOGRADA International Council of Graphic Design Associations, the international body that brings together the professional associations of graphic designers.