ITALIAN TRADITION SINCE 1948

MADE IN ITALY

DESIGN IN MOVEMENT
Molteni Vernici, the new way to create design.

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made in italy

WE CREATE
IDEAS

Through the expression +Made in Italy Molteni Vernici wants to underline the real and true importance of the Italian industrial production for the Brand, which has always bought all its incredible quality products to the greatest excellence among the international commercial competitions.On the other side, Plus has been conceived as the added value which every single product created by Molteni Vernici receives starting from the planning phase until the developing and the commercializing ones at the industrial level, a product which is thought, realized and sold throughout the world with the most careful cure for details, quality and durability through the years.

In other terms, Molteni Vernici daily dictates the trends of the real style Made in Italy, by transforming every idea, project or utopia in the most performing finishing of luxury and design, that only the excellence of architecture, furnishings, contract and shop fitting can show through their workpieces.Molteni Vernici is talent, passion, creativity, but above all it wants to realize a well-done thing, because only the things that we realize make us who we are.+Made in Italy, a Brand which reflects the Italian reality, a reality able to realize great industrial projects, a reality of art. great inventions, a traditional country where the youngest can grow up and find their building talent.

EUROPEAN COLOR DESIGNER

BEDA REG.

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DESIGN FACTORY

Molteni Vernici, internationally known as color designer.

The Brand Molteni Vernici S.r.l. joins the European Registry of BEDA (BUREAU OF EUROPEAN DESIGN ASSOCIATIONS) as designer.

Today, BEDA boasts 46 members from 25 member states in Europe. Members can be design promotion centers and other publicly funded organizations that promote design nationally or regionally as well as professional and trade associations for designers from across Europe. Those professional associations represent some 400,000 designers from across Europe in every discipline of work from industrial design and interiors to digital design and branding.

BEDA is a not-for-profit organization funded in its entirety by its members. It is run by a board of directors elected by its membership every two years. BEDA is headquartered in Brussels.
BEDA was founded in 1969 when there was little knowledge and poor awareness of the impact that designers could have in business.

BEDA brought together the professional design associations from across Europe, typically providing signposting to information about the design industry, which was very young at that time. It also helped to promote the case for design in business.

Initially, membership was open to design industry associations only, although from all categories of designers, as well as educational institutions. Geographically there was a focus on the EU. In time, membership was extended to design centers and countries outside the EU but within the “geographical limits of Europe." As a consequence of this, the association changed its name from Bureau of European Designers’ Association to Bureau of European Design Associations, seemingly a small change but in context, a major one.

The promotional organizations with their unique background, competencies and political expertise at national and regional levels, quickly started to address political agendas. This proved to be relevant and important not only to the design profession, but to the overall understanding of the potential for design as a tool for change.

Today, BEDA continues to be deeply involved in the shaping of policy for Europe, promoting design as a tool for industrial and societal innovation, something much needed today and in the future.

PROMOTING DESIGN

ADI MEMBER

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DESIGN IN MOVEMENT

Molteni Vernici, worldwide ADI Member

After so many commitments to proudly promoting the true and unique Design Made in Italy, Molteni Vernici becomes to all intents and purposes an ADI Member, i.e. a Brand recognised internationally as the true and only manufacturer of paints and finishes dedicated to the world of Design.With this integration, Molteni Vernici consolidates its professional commitment to the world of Design, guaranteeing all customers belonging to the Family Brand a value-added principle aimed at promoting the elegance, unique style, craftsmanship and uniqueness of true Made in Italy throughout the world. Since 1956, the ADI association has been bringing together designers, companies, researchers, teachers, critics and journalists around the themes of design: project, consumption, recycling, training. It is a leading player in the development of industrial design as a cultural and economic phenomenon. Its aim is to promote and contribute to the implementation, on a non-profit basis, of the most appropriate conditions for the development of goods and services, through cultural debate, intervention with institutions, and the provision of services.

Since 1962, it has owned and managed the Compasso d'Oro Prize, Europe's oldest award in the design sector, and its Historical Collection, which brings together award-winning objects and documentation, promoting historical research and mounting in-depth exhibitions. Worldwide, ADI is a founding member of the ICSID International Council of Societies of Industrial Design, the body of industrial design associations in the countries of the world; it is a founding member of the BEDA Bureau of European Design Associations, the body that brings together the professional associations of industrial design in the countries of Europe, of which Molteni Vernici is also a member. Finally, it is a member of ICOGRADA International Council of Graphic Design Associations, the international body that brings together the professional associations of graphic designers.