It is with great pride that we announce that Molteni Vernici becomes a member of ADI - Association for Industrial Design.
After many years engaged to promote with pride the real and unique design made in Italy Molteni Vernici becomes, for business merits, to all intents and purposes a Brand internationally recognized as a true and unique manufacturer of varnishes dedicated to the world of Design.
Since 1956 ADI has gathered designers, companies, researchers, teachers, critics and journalists around the themes of design: project, consumption, recycling and training. It is the protagonist of the development of industrial design as a cultural and economic phenomenon.
WHAT IS ADI?
Its purpose is to promote and help implement, without profit, the most appropriate conditions for the design of goods and services, through cultural debate, intervention in institutions, the provision of services.
For ADI design is the culturally conscious design, the interface between the individual and collective demand of the society and the offer of producers.
It intervenes in the design of products, services, visual communication, packaging, interior architecture, and environmental design.
Design is a system that links production with users by taking care of research, innovation and engineering, to give functionality, social value and cultural significance to goods and services distributed on the market.
It brings together over 1,000 members residing throughout the national territory, active both in the initiatives of the Milan headquarters and with autonomous events at local level.
He is a member of the Council of the non-regulated professions of the CNEL (Consiglio Nazionale dell’Economia e del Lavoro), contributing to the development of a legal framework for the public recognition of the profession of designer. Since 1962, it owns and manages the Compasso d'Oro Award, the oldest recognition in Europe in the design sector, and its Historical Collection, which collects prized objects and documentation, promoting historical research and setting up deepening exhibitions.
In the world:
He is a founding member of the ICSID International Council of Societies of Industrial Design, the body of the industrial design associations of the countries of the world.
He is a founding member of the BEDA The Bureau of European Design Associations, the body that brings together the professional associations of industrial design in the countries of Europe.
He is a member of the ICOGRADA International Council of Graphic Design Associations, the international body that collects the professional associations of graphic designers.
The ADI Compasso d'Oro Collection Foundation (Fondazione di Partecipazione) was established in Milan in November 2001 with the name ADI Foundation for Italian Design on the initiative of ADI. In April 2002, the Foundation obtained the national legal recognition. The statutory mission and its human and financial resources are intended for the protection and dissemination of design culture. But also to the promotion of its historical heritage and its future prospects, with a particular commitment to ensuring a sustainable design, respectful of the ethics of quality towards individuals, civil society and the environment.
The Foundation's endowment heritage consists of the Historic Collection of the ADI Compasso d'Oro Award, awarded by ADI, which is a constantly growing field in terms of number of pieces and value, as well as the Brands "Compasso d'Oro ADI" and "ADI Design INDEX". The Compasso d'Oro Historical Collection is one of the most significant international testimonies of contemporary design. Every three years, at each new edition of the prize, it is further increased by enriching itself with products awarded with the prestigious recognition.
With an unprecedented initiative in the field of international design, the Ministry of Cultural Heritage, Regional Superintendence for Lombardy, with the Decree of 22 April 2004, declared the Historic Collection of the Compasso d'Oro ADI Prize "of exceptional interest artistic and historical "inserting it into the national heritage.
A private institution with a high ethical and social profile, the Foundation is committed to expanding and spreading the understanding of the contents and aims of design and its perception as "value" and as an "innovative engine" for improving the quality of life.
The ADI Foundation has among its main objectives:
- protecting and enhancing the cultural, ideal, material and immaterial heritage of the Compasso d'Oro ADI Prize and of all the other manifestations that express and promote Italian design;
- spreading the knowledge of design and safeguarding its historical testimonies;
- supporting innovation, research and training, even through scholarships, exhibitions, conferences and competitions.
In collaboration with other public and private institutions, the Foundation contributes to the development and dissemination of the Culture of the Project through effective means of communication, stimulating adequate synergies at local, regional, national and international levels.