Glossy chrome effect paint on plastic, metal and wood. Alternative to galvanic chrome plating for furniture, automotive and tech.



The Chrome Effect Finish It is a painted coating that reproduces the appearance of galvanic chrome, with a shiny, reflective surface and a natural silver tone.
Compared to mirror chrome (maximum reflection), the chrome effect is distinguished by:
Standard cycle: preparation → primer → two-component chrome base → protective transparent.
Automotive and transportation designer
For chrome details on internal and external plastic components.
Brand tech and innovation
For products that communicate modernity and technological quality.
Manufacturers of contemporary furniture
For legs, profiles and chrome details on lightweight materials.
Professional applicators
Who are looking for reliable chrome systems with technical assistance.
The chrome effect finishes are used in:
Automotive details — profiles, handles, grids on plastic.
Design complements — legs, profiles, structural elements.
Tech and consumer electronics — premium bodies and details.
lighting — chrome-plated reflectors and lamp bodies.
Retail and showroom — modern fittings and furnishing elements.
The application cycles are adapted to the support:
Plastic (ABS, polycarbonate, PA) — with high performance adhesive primer.
Metallo — with anticorrosive primer and sanding.
Wood and MDF — with sealing base for surface compactness.
The Molteni Vernici laboratory defines the cycle based on the support, geometry and performance required.
The chrome effect has controlled and sophisticated reflection. The chrome mirror has maximum specular reflection (mirror type). Chrome is more versatile and durable in everyday use.
Yes, it's the painted alternative to chrome plating. Advantages: multi-support applicability, low weight, environmental sustainability, lower costs.
ABS, polycarbonate, polyamide (PA) and other technical plastics. For each polymer, there is a specific primer.
Yes, more than mirror chrome thanks to the less specular reflection that hides micro-scratches. The protective transparent guarantees mechanical resistance.
Yes, with specific UV-resistant transparent. The Molteni Vernici laboratory configures the cycle for outdoor exposure.
Standard chrome, dark chrome, gold chrome, pink chrome and custom variants on sample.
The full cycle takes 5-8 days including sanding between layers and hardening.
Clean with a soft cloth and non-abrasive products. Minimal maintenance.
Yes. Molteni Vernici provides complete documentation with ISO/EN certifiable parameters.
Never® Flat is the Molteni Vernici line of metallic paints. It includes glossy and chrome variants to achieve chrome effects on any medium.
Molteni Vernici is an Italian company founded in 1948 in Brianza, an internationally recognized territory for the culture of design and quality manufacturing. With more than 75 years of experience and the 2022 ADI Compasso d'Oro Award, the company develops high-performance paints and coatings for metal, plastic and wood. The internal R&D laboratories formulate customized application cycles, with direct technical assistance and certified technical data sheets. Molteni Vernici supports architects, designers and technical offices in defining tailor-made, repeatable and long-lasting solutions.