It is through the recovery and regeneration of waste from the coffee industry that the Wakeup finish is born, which completely covers the Rhino skin.
The mission of Rhino continues, a project signed by Molteni Vernici which is the spokesperson par excellence of the company's great commitment to raising awareness of environmental education.
On the occasion of the 9th Wood Festival which will take place in Cantù from 12 to 21 November 2021, Rhino will excel in the showcases of Luxury Retail Maspero in Via Giacomo Matteotti, 10 to testify in favor of "recovery" and "regeneration" as a new approach to an attentive but always classy and surprising design.
It is in fact through the recovery and regeneration of waste from the coffee industry that the Wakeup finish is born, which completely covers the Rhino skin. A symbol that takes on a heavy task and the great responsibility of "waking up" the observers, of shaking the consciences stuck on the consumerist trend of the last centuries by ferociously slamming in the face the harsh truth of a planet that can no longer support the rhythms of all its guests.
Rhino chooses the Wood Festival as a showcase, one of the most important local events able to bring together the talents and skills of the most established artisans and furniture makers in the hope of being an inspiration for future projects and a guide towards sustainability.
– From the sustainability point of view, Wakeup is doing a lot: its production cycle makes it possible to drastically cut CO2 emissions into the atmosphere.
The Italian Company Molteni Vernici, world leader in design and luxury finishes, gave birth to Wakeup, a special finish obtained from the waste of the coffee industry, the first to be dedicated to the world of design and architecture obtained from regenerated material.
Thanks to its ease of manual application with a spatula or brush and the low industrial costs, the Wakeup water coating is suitable to be applied on indoor supports of metal, plastic and wood, characterized by its textured and three-dimensional to the touch, which is solid and completely insulated from hot or cold liquids.
The innovative finish uses the processing waste of the coffee industry, a beverage known worldwide for its energy and explosiveness and therefore the perfect spokesperson for the message of Molteni Vernici. Actually, the company aims to raise awareness on the issue of environmental sustainability. That’s the reason of the band’s leitmotiv: "WAKEUP - Wake up, do something for the environment!" accompanied by the goal of shaking the eco-friendly creativity of architects, companies and designers, opening forwards them a new range of opportunities.
From the sustainability point of view, Wakeup is doing a lot: its production cycle makes it possible to drastically cut CO2 emissions into the atmosphere, thus having a lighter impact on an abused planet, now exploited to the bone. A change to protect the future of our children, of which the company is proud to be a participant and protagonist, siding alongside the environment as a spearhead ready to undermine the preconception of the impossible, showing that even the discard can give rise to surprise.
Once again Molteni Vernici is therefore style, innovation and emotion. Reuse and recycling write the direction of the company towards sustainability combined with the attention to new technologies. The new goal is now the creation of intelligent finishes that drive hard towards greater and continuous protection of what we have, which is the most important treasure: the environment that surrounds us.