WAKEUP™
Regenerated Coffee™
WakeUp™ was created to give a second life to one of the most widespread raw materials in the world: coffee. Developed by Molteni Vernici, this exclusive finish transforms regenerated coffee into a three-dimensional surface with a strong material impact, where sustainability, design, and innovation merge into a new design language for contemporary architecture.
Developed by Molteni Vernici's Research and Development Center, WakeUp™ is a completely water-based 2K two-component finish that uses regenerated coffee to create natural, tactile, and three-dimensional surfaces, characterized by a warm, authentic, and pleasant-to-the-touch texture. The result is an exclusive finish that showcases the value of the circular economy by transforming organic waste into a design material with high aesthetic content.
Designed for the world of interior design, high-end furniture, luxury retail, hospitality, contract, and interior architecture, WakeUp™ is used in boutiques, flagship stores, hotels, showrooms, restaurants, cafes, spas, executive offices, contemporary villas, and exclusive residences. It is ideal for boiserie, decorative panels, reception desks, counters, custom furniture, tables, scenic walls, furnishing accessories, displays, and architectural details where the material becomes a distinctive element of the project.
The particular composition of the surface generates a three-dimensional texture rich in depth and naturalness, enhancing every environment with an elegant and contemporary material feel. Each surface tells a story of sustainable innovation, maintaining a perfect balance between aesthetics, functionality, and respect for the environment.
One of the main strengths of WakeUp™ is its high application versatility. The process can be carried out by manual application with a trowel or brush, allowing for customization of the surface's material texture according to the project and ensuring maximum creative freedom in both artisanal creations and contract productions.
Applicable, using the specific Molteni Vernici cycles, on metals, wood, MDF, plastics, composite materials, and numerous other substrates, WakeUp™ offers material continuity on elements of any shape and size.
Intended exclusively for indoor applications, WakeUp™ offers, through specific protective cycles, high performance in terms of resistance to wear, scratches, detergents, and hot and cold liquids, preserving the three-dimensional texture and aesthetic quality of the surface over time.
With WakeUp™, Molteni Vernici demonstrates how innovation and sustainability can coexist in a single surface, offering architects and interior designers an exclusive finish obtained from regenerated coffee, capable of transforming a natural material into a new tactile experience for contemporary design.








.png)






