WAKEUP is the first finish dedicated to the world of Design and Architecture obtained from recycled material. A product that knows how to respect the environment.
A prestigious recognition for the famous Brianza paint factory based in Cantù and at the same time a further confirmation for the company that has always been a leader in the production of paints and finishes for the world of luxury architecture and design awarded in the years of countless national and international awards.
A gratification that fills the entire Molteni Vernici team with pride, bringing satisfaction with the goal achieved as well as further confirmation of its added value to the world of Design.
WAKEUP has been able to stand out among the others thanks to its originality, functional and typological innovation, for the production processes adopted and for the materials used and for the concept of reuse, recycle, regeneration.
The innovative finish uses the processing waste from the coffee industry, a drink known all over the world for its energy and explosiveness and therefore the perfect spokesperson for Molteni Vernici's message: to stir the consciences and the eco-compatible creativity of Architects, Designers and Brands by formulating solutions that are able to safeguard the environment.
Password RE-GENERATE (revolution-regeneration): a completely green finish, formulated with renewable raw materials, generated by innovative processes of refining waste from the coffee industry that are not compatible with human nutrition.
WAKEUP is in fact the first finish dedicated to the world of Design and Architecture obtained from recycled material. A product that knows how to respect the environment.
Molteni Vernici consciously chooses to apply WAKEUP on a rhinoceros: a tribute to an animal in danger of extinction and a concrete stance in favor of environmental protection.
The production process has also been designed to drastically cut CO2 emissions into the atmosphere which allows for a lighter impact on our planet.
A finish with a material texture, three-dimensional to the touch, suitable for covering indoor substrates in metal, plastic and wood, distinguished by the historic resistance and elegance signed by Molteni Vernici.
Thanks to the use of a new technology patented by the Research & Development Center, the treated surface is solid and completely isolated from hot or cold liquids.
Even with the realization of this project, Molteni Vernici proves to be capable of moving, once again conveying tradition and innovation.
The 2022 edition award ceremony took place on Monday 20th June at 5.30 pm at the ADI Design Museum in Piazza Compasso d'Oro 1 in Milan.
ADI Design Museum will also be the venue for the exhibition of all the products participating in the 2022 edition of the Award which will remain open to the public from 21 June to 11 September 2022.
The objects awarded with the Compasso d'Oro Award and with an Honorable Mention become part of the Compasso d'Oro ADI Collection by right.
“Such an important award on the international scene - commented the CEO of Molteni Vernici, Roberto Molteni - is a source of great pride for us.
It is a great satisfaction to have received the Compasso d'Oro Menzione d'Onore for the WAKEUP finish. A prestigious award that encourages us to continue on our path of innovation and research in the world of Design and Architecture.
The ADI Award does not represent the achievement of a goal but an excellent starting point towards a path that we have undertaken, in which we strongly believe and which we wish to continue.
It is the perfect confirmation of the high value of our products that know how to communicate innovation not only from a technological point of view but also from an aesthetic point of view and from the method with which our company operates.
The passion for this work has pushed us over the years to offer cutting-edge products that can reveal our creativity, quality and, last but not least, our professionalism.
Being ambassadors of Made in Italy is a mission that we have always had and this Award gratifies and honors our work.
Here I would also like to thank all our team and in particular the Research & Development Center, which has carried out an unprecedented job and without which we would never have been able to achieve this historic result".
"It is a great satisfaction to have received the Compasso d'Oro Menzione d'Onore for the WAKEUP finish".
The Compasso d'Oro Award, founded in Milan by a group of architects, designers and industrialists interested in the development of a modern culture and aesthetics of the industrial product, has represented since 1954 the greatest recognition that can be given worldwide to industrial design products.
In the XXVII edition, the excellences produced in 2020 and 2021 were awarded, assigning 20 Compassi d'Oro and 25 Honorable Mentions.
For years organized by the Rinascente department stores in order to highlight the value and quality of Italian design products, it was subsequently donated to ADI which has been organizing it since 1958, ensuring its impartiality and integrity.
The Compasso d'Oro Award is awarded every two years on the basis of a preselection made by the Permanent Design Observatory of ADI, made up of a commission of experts, designers, critics, historians, specialized journalists, members of ADI or external to all of them are continuously engaged in collecting information year after year and in evaluating and selecting the best products, which are then published in the ADI Design Index yearbooks.
The Ministry of Cultural Heritage - Regional Superintendence for Lombardy, with the Decree of 22 April 2004, declared the Historical Collection of the Compasso d'Oro ADI "of exceptional artistic and historical interest", consequently inserting it into the national heritage.